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We have partnered with ABMA which is based in Ascot UK and it specialises in providing short, fully accredited courses for students, graduates and employees via organisations and education centres worldwide. ABMA is recognised in the UK and globally and has an established reputation for shaping education with quality content, helping bridge the gap between their ambition and the experiences of their future employees.

Introduction to the Essential Business Skills course

ABMA Skills & Facebook Sales Director in the Middle East and Africa interview about the importance of soft skills

Strategic Risk Management helps managers to identify and manage risk in all its dynamic complexity. It’s a potent tool kit with wide-ranging applications across both the private and public sectors.

Topics include:

• Background to risk.
• The concept of risk management.
• Strategic risk.
• Change risk and project management as a tool for managing change.
• Operational risk management.
• Unforeseeable risk.
• The risk interdependency field and the development of a process model.

Making Strategies Work examines all the issues that both help and hinder a good business plan and shows how a series of complex monitoring and control tools can keep the strategy on course. It introduces a practical and rigorous process to help convert plans into actions that deliver results.

Topics include:

• The strategy implementation age.
• The Making Strategies Work process for linking strategy to action.
• Organisational designs, processes and systems.
• Using causality for aligning activities with objectives.
• Competitive advantage and strategy implementation.

Developing sound negotiation skills and helping managers make the right decisions, for both themselves and their business. The course provides a thorough grounding in the science and practice of negotiation, looking at how academic disciplines have contributed to the science of negotiation.

Topics include:

• What is negotiation?
• Distributive bargaining.
• Preparation for negotiation.
• Debate in negotiation.
• A proposal is not a bargain.
• Bargaining for an agreement.
• Styles of negotiation.
• Rational bargaining?.
• Streetwise manipulation.
• Personality and power in negotiation.
• Culture and negotiation.
• Retrospection.

A thorough understanding of the methods and processes of business research is the key component of this course. It looks at the concept of research, both original and applied, and examines how information can provide a greater understanding of your business and its successful management.

Topics include:

• Research methods and your dissertation.
• The project process.
• The research process.
• Using what’s already known.
• Semi-structured primary data techniques.
• Fully structured primary data techniques.
• Writing the dissertation.

Executive MBA, Edinburgh

If you are studying for your Executive MBA in Edinburgh, you will have the option of studying Research Methods for Business and Management as your elective subject.

• The first part of the course will be taught on campus and will focus on the submission of a business proposal.
• The second part is a 10,000-15,000 word individual project addressing an issue within your company or industry.

Alternatively, you also have the option of choosing two online electives instead of studying Research Methods for Business and Management on-campus.

The course consolidates and builds on the work undertaken in the preceding course Entrepreneurship and Creativity. Students are guided to use this knowledge to produce a business plan or similar document as appropriate to the financial or other requirements of the business. The work to be undertaken may be in the context of a start-up firm, or a new project or product within an existing organisation.

The course is divided into eight modules. The first module of the course explains the business planning process and what is required in a business plan. The second module revisits and reviews the feasibility study undertaken in Entrepreneurship and Creativity. The remaining modules in the course consolidate knowledge and understanding of the entrepreneurial process and further develop and apply through practice core entrepreneurial skills.

Topics include:

• Introduction to business planning
• Review, revisit and revise external environment and introduction to SWOT analysis
• Mission, Vision, structure and scalability
• Market segments and value propositions
• Marketing strategy and plans (including marketing, mix, channels of distribution and communication)
• Operational strategy and plans (including resourcing requirements)
• Financial planning and analysis
• Executive summary and business plan presentation

A key focus for this course is to strengthen and deepen knowledge and research acquired during the feasibility analysis. The areas surrounding customer relationships, marketing strategy, operational strategy and extended financial forecasting and budgeting are specifically explored and applied in more depth in order to satisfy the required outcome of a comprehensively researched, justified and creditable investor-ready business plan.