This course critically examines entrepreneurship by providing background understanding of the nature and value of entrepreneurship in economies, and to encourage thinking about ideas, considerations of the commercial world, creativity and innovation.
The course is divided into nine modules. The first two modules of the course explore theories of entrepreneurship and the role of business in the economy and society. The remaining modules in the course consolidate knowledge and understanding of the entrepreneurial process and develop core skills applicable to entrepreneurship, such as team working, communication, initiative, creativity, analysis, problem identification and solving.
A key focus of the course is for students to generate and develop their own business ideas, critically analyse these and investigate feasibility further developing business skills applicable to entrepreneurship, such as opportunity recognition, marketing research and presenting.
- Introduction to Entrepreneurship theories and concepts
- Where is entrepreneurship and what is it for
- Creativity and idea generation
- The external environment
- Industry, markets and competitor analysis
- Intellectual property and business structure
- Operational considerations and resourcing
- Sources of finance and analysis
- Pitching your feasibility study
The Entrepreneurship and Creativity course aims are two-fold: first, it will develop a baseline understanding of the enterprise environment and its value in an economy; second, it will develop skills in creativity, ideas development and refinement and commercial application.